Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Roger Dooley)
Have you ever wondered how to use neuroscience and behavior research to attract new customers? In this book, Dooley explains how to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Evidence-based research AND practical take-aways? Sign me up!