Laddering: Unlocking the Potential of Consumer Behavior (Eric. V. Holtzclaw)
It's a consumer-powered economy. The consumer is in charge, with almost limitless choices for making a purchase in a shrinking decision window. Consumers are looking for a relationship, not a transaction - they want to be acknowledged and understood. In Laddering, Eric outlines a process that empowers companies with a better understanding of customers by asking the right questions. To make smart decisions and determine true ROI, it is vital to get to the core of a customer's behavior. Check out his frameworks and see for yourself!