Predictably Irrational: The Hidden Forces That Shape Our Decisions (Dan Ariely)

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Predictably Irrational | Dan Ariely | Reading List | Clarifications Coaching LLC
MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. He explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities by blending everyday experience with groundbreaking research to give a comprehensive look at our decision making processes. A great read if you're continually confounded by the choices people make.

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